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Guest Blog Post Authored By: Lee Prefontaine, trailer sales store manager with Flaman Trailers.

Lee Prefontaine is a Trailer Sales Store Manager with Flaman Trailers in Saskatoon.

Together, with the rest of the Flaman Trailers team, Lee helps Canadians from Alberta to Manitoba get the trailers and haulers they need to make transportation a breeze.

Every business needs equipment, but it’s a major investment and it’s common to see customers pivot, wide eyed, out of your showroom after seeing the price tag. That’s sticker shock, and it’s not that your equipment isn’t worth its value; it’s that customers aren’t willing to part with their precious cash.

So how do you convert shoppers wary about paying one lump sum payment into customers pining for your equipment? The answer is pretty simple: make the purchase painless.