Sport Systems Partners with Seneca College for Applied Research Project

    Posted by Ryan Wilby

    Jun 18, 2015 7:21:00 AM


    Our humble roots have been cemented over the past 35 years in Almonte, Ontario, a small town just outside of Canada’s capital city of Ottawa. Over those years we have watched the town around us grow in unison with our company. We began by selling basketball rims in the birthplace of basketball’s inventor, James Naismith, and have since expanded into serving institutions such as municipalities, colleges, universities and other educational facilities with the very best in sports infrastructure and equipment.

    Presently we distribute service and manufacture everything from basketball rims and bleachers to gym divider curtains and gymnastic mats to our clientele not just here in Canada, but around the world. We began, by servicing local clients primarily and quickly expanded into supplying much of Canada and the United States with the very best equipment and customized solutions for educational and sporting facilities.

    Today, our business continues to grow outside the confines of North America. Over the past year or two, we have received orders from a variety of international clients, with a great deal of them coming from the Middle East.

    Our latest partnership project has us teamed up with an esteemed group of faculty members and researchers from Seneca College, located in Markham, Ontario. The basis of this partnership is the undertaking of intense international market research by the college’s team on behalf of Sport Systems.

    The focus of the research will be initially based upon five Middle-East countries: Turkey, UAE, Saudi Arabia, Qatar and Kuwait and will run initially for an approximate four-month period. The college will begin by collecting data on each country, assessing the competitive landscape in each country and identifying any and all challenges Sport Systems may face by entering these countries with the intention of doing business. Researchers will also search for pertinent data exemplifying current and past Canadian business experiences in these countries, expected budgets for sports-related infrastructure and existing consultants, dealers and contractors who could potentially be assets to the company moving forward.

    Bringing this project full circle will be our responsibility. Over the next number of years, we will be working closely with the reported findings from Seneca College and collaborate with them, exploring our experiences and findings based on their research. Together, we hope to expand not only Sport Systems’ market reach, but also educate ourselves and the business people of tomorrow about doing business internationally, particularly in the Middle East.



    Topics: Our Work, Research & Development


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