
This past spring, we partnered up with a group of researchers from Seneca College in Markham, Ontario to perform an intensive applied research and innovation project. The goal of this project was to undertake exploratory secondary market research on five Middle Eastern countries including: United Arab Emirates (UAE), Turkey, Saudi Arabia, Qatar and Kuwait and evaluate those that might offer attractive business opportunities for Sport Systems moving forward.
This project took place over a fourteen-week period in which all the work involved was undertaken in collaboration with and with guidance from the Seneca College Applied Research and Innovation Department, with the ongoing help of the Seneca College Library Specialists and the support staff of the Faculty of Business.
All of the secondary market research used in conjunction with this project was carried out according to the Forum for International Trade and Training’s (FITT) format and requirements.
Working closely with our management team for the duration of this project, Seneca’s researchers introduced a number of weighted factors based on our preferences, such as country size and future growth potential, political characteristics, strength of demand of associated products, commercial infrastructure and more.