
The sports world is evolving at a rapid pace. While the product on the field, ice or pitch is still inherently important, today’s savvy spectators are looking for so much more when it comes to the spectator experience.
With the rise of high-definition televisions, PVRs and online streaming services, professional sports franchises are doing more than ever to entice fans into stadiums across Canada and the United States.
As the research continues to be compiled, industry pundits are emphasizing spectator experience paired with the talent on the field to create the perfect combination of the live sport experience. While avid fans are still looking for the win, the stadium experience is becoming equally important.
As a number of major stadiums have undergone or are set to undergo massive renovations, some franchises and organizations are forgoing dated stadiums and instead are opting to start from scratch. With a focus on the spectators’ increasing importance, just what do the next generation of sports fans expect from their favourite venues?
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