If you have been following us for any amount of time or have been a customer of ours over the years, you know how large of a role innovation plays inside our organization. It was nearly ten years ago that as a company, we went all-in on digital, abandoning many of the traditional ways in which our industry operated.
Costly ads in print, billboards, tv and radio still play a role in many marketing mixes out there today. For Sport Systems, we believe wholly in the development of a digital platform to not only reach new audiences but also to educate them on our industry, products and the people who design, manufacture and install them.