Long known as the heart of any school, the gymnasium means much more than a place in which to play sports for many students and members of the community. These facilities are now hubs for meetings, assemblies, athletic competition and community events. As such, more schools and other facilities are quickly recognizing the branding power these areas possess.
In addition to customized flooring, score boards and bleachers, facility operators often look to the permanent wall padding installed on the walls of the gymnasium as a safety precaution as another place where their message, logo or team colours can be presented.