Depending on who you ask, some may tell you that the gymnasium inside an academic institution is the heart of the building.: As it is often located centrally inside a building, it naturally and easily exists as the location where gatherings take place.
In addition to assemblies and other events, gymnasiums are the hub for indoor sports, attracting spectators not only from within the school but those from outside as well, such as friends and family.
As athletic programming continues to ramp up across Canada and the United States, these institutions are doing everything they can to remain relevant with regards to the programs they offer, as well as with the equipment located inside their gymnasiums.
As with any high traffic area, the opportunity to more actively brand your organization or team is highly beneficial in the gymnasium of a highly spirited school. With many of the walls already adorned with banners and ribbons from years gone by, today’s institutions are starting from the ground up when it comes to branding their beloved schools.